In 2014, reitdesign was awarded Agency of Record for the Javits Center to assist in a strategic makeover via the design, creation and production of all manner of communication tools. In 2017 we were tasked with the new opportunity to create an Annual Report for the latest fiscal year. Having produced award-winning reports for the Javits Center in 2014, 2015 and 2016, the project presented a double challenge: produce an original design while maintaining the brand continuity and creative success of our previous editions. Every Javits Center Annual Report highlights its exhibiting capabilities and achievements throughout the year, as well as financial records and plans for the future. The 2017 edition was broken into six distinct sections focusing on Javits Center’s achievements and initiatives. We designed an icon to represent each of these, and gave the chapters a color-coded treatment, breaking from Javits Center’s traditional black and gold palette. The report was characterized by stunning images of the photogenic space, as well as large quotes and impressive statistics highlighting Javits Center’s efforts and impact, in terms of efficiency, sustainability and the city’s economy.