A new festival identity for 2016 . My mission was to further develop the festival’s identity by linking it even closer to the shipyard’s rich history. This was achieved by using maritime symbols and language (flags and morse) to create messages for the festival’s marketing. Objective: Surprise and engage. We created an interactive experience for festival participants by exposing them to posters that responded when walking by. Six sensor-controlled posters were equipped with smoke machines and lights. Triggered by movement, a tiny computer released smoke from the posters and turned on the frosty blue light. All visual elements and symbols were also used on the festival’s digital platforms (website, Instagram etc).