Appila Cider Packaging

by Sarah Gamez

Appila Cider is a hand-crafted hard apple cider beverage brewed in tequila barrels. It's available in three flavors: Ojo Rojo (cinnamon apple), Ojo Azul (sweet dry apple), and Ojo Verde (green apple). The design of Appila Cider is inspired by the blue "ojo" (eye) beads, which are believed to ward off the "evil eye" of envy. In the Mexican culture, giving someone ojo can have grave consequences such as bad luck or illness. You may be envied when drinking Appila Cider, but you won't get ojo. The bottle case also doubles as a game board, encouraging customers to twist off their bottle caps and “flip their fortune.” Aside from the typography, the elements were drawn—either by hand or digitally.

Prize

Silver in Packaging Design 2019, Non-Pro

Created by:

Design Director

Sarah Gamez

Website

click here

Credits

Individual Credits

Professor: Nancy Miller, Texas A&M University-Corpus Christi