Chroma Dermatology

by Next Brand

Chroma Dermatology is a skin clinic specialising in skin of colour (essentially non-white skin). This is a very specialised field even though the diagnostics and treatment of skin of colour can be very different to treating white skin. Next Brand developed the name and brand which is intended to grow from a local clinic to an international franchise. The eventual concept will include conferences, educational event and, ultimately, aims to become a peak body consulting on this matter. The logo was carefully considered as a gauge of skin colour (chroma). The colours selected were based on the Fitzpatrick scale which is an accepted industry standard for classifying skin colour for medical treatment purposes. The secondary pattern (which can be seen on the reverse of the business card, for example) is based the skin pattern of a fingerprint.



Prize
Silver in Branding 2018


Agency
Design Director
Lee Selsick
Client
Chroma Dermatology
Design Team
Lee Selsick and Adeline Kim


Credits
Strategy and Design
Lee Selsick, Next Brand
Designer
Adeline Kim, Next Brand

Share this design on Facebook