Formsaachen – Legespiel

by Formsaachen

The Formsaachen Legespiel takes you for a walk through the city of Aachen, the beautiful heart of Europe. Formsaachen is the illustrative examination of Aachen's most significant landmarks. A total of 36 illustrations show buildings, fountains and monuments, always raising the question as to what extent their appearance can be broken down into the basic shapes and colours without losing their character. The result of this examination is a unique branded 72-piece laying game where you have to find matching pairs, which is available in a limited edition of 1,000 pieces in exclusive design distribution in Aachen. //

Project: Research – Illustration – Final artwork – Research gamecard materials – Development packaging design – Research local print shop – Production – Assembling and numbering the packages by hand //

Background information: The labels name a combination of „forms“ and the city name „Aachen“. It’s a play on word in german. „Formsache“ with one „a“ means things made up with forms and also stands for „attitude“, which the city of Aachen has a lot.


Gold in Promotional Materials 2019

Silver in Branding 2019

Silver in Illustration 2019

Silver in Packaging Design 2019

Created by:

Design Director

Max Widdra

Design Company



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Entrant Companies

Formsaachen, DE

Individual Credits

Print management and production: Sezane Beljulji, Ingo Palm, Sieprath GmbH