CRED Brand Identity

by Meaningful Works

CRED is a new brand in a new space, with crypto lines of credit, and the sensibility of a global community. Our logo needed to convey our community, in action, so it became the nonstop motion of Cred itself – people coming into it, moving around in it and congregating together, just as they do when using the brand. Cred is simplified to a single capital C, showing the strength in one community, and focusing on the simplicity of being here for each individual. It’s a logo made of people, for a brand that values its community above all else.

Silver in Branding 2019

Design Director
Youna Jang
Design Team
Eric Boisvert, Creative Director Nate Dolce, Creative Director Youna Jang, Art Director Josephine Law, Graphic Designer Christine Ye, UI/UX Designer

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