by Kazuha Otake

'Nu' is a fragrance only for you. This is not a fragrance for a night out, a dinner party, or a date but for the relaxing time at home or the time when you are facing your self. 'Nu' is not about nude, it is about yourself and inside of you.

When do you put your perfumes? Do you put them for making your self look better when you go out? 'Nu' is a fragrance only for you, for your satisfaction. When you are relaxing at home, being alone, and facing yourself. I designed a fragrance that helps people enjoy seeing inside of themselves.

The outer shape represents outside of you; the top shinning part shows the inside. The main color of 'Nu' is a gradient color which is the color came from the inside of our body.


Gold in Packaging Design 2019, Non-Pro

Silver in Branding 2019, Non-Pro

Created by:

Design Director

Kazuha Otake

Company/University or Design School

Pratt Institute


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