Penny the Penguin

by Watermark Creative

It’s never too early to learn valuable lessons about the important things in life… We were approached by Colenso BBDO Auckland to work with them in creating an app for BNZ that would help teach financial literacy to kids between the ages of 4 and 5.

Every year, BNZ close their doors for a day to go out into the community and help out where needed, and as a part of this year’s campaign, they were visiting early learning centres and preschools to teach kids the difference between “needs” and “wants”.

As a part of that initiative, we were tasked with creating an experience that had a simple story behind it, but would teach kids the difference between things they wanted and things they needed.


Gold in Illustration for Games 2019

Silver in Mobile Interaction & Experience 2019

Created by:

Design Director

Watermark Creative


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Colenso BBDO Auckland/BNZ

Design Team

Watermark Creative, Colenso BBDO Auckland

Video (direct link)

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Entrant Companies

Watermark Creative, NZ


Colenso BBDO Auckland, NZ

Individual Credits

Creative Direction, Art Direction, Production, Artwork, Animation, UI/UX Design, Interactive Design: David Way, Watermark Creative
Art Direction, Artwork: Simon Shaw, Watermark Creative
Animation, Interactive Design: Shannon Jahnel Lanktree, Watermark Creative