Crazy for Chianti Website

by Banfi Vintners was created to introduce wine lovers to a varietal of wine that can only come from the Chianti region in Tuscany, Italy.

The wines of Banfi Tuscany beautifully express the endearing native character of the region – made with the same experience and appreciation for consistent varietal quality at a great value. The Chianti lineup consists of palate pleasing, award-winning Tuscan and Super Tuscan wines! Chianti is currently the most popular Italian red wine in America.

So, developing a site to promote how crazy people are for Chianti seemed fitting. The site takes on a bold, colorful and exciting attitude with vintage styling, along with an unexpected animation that adds a bit of “Crazy”. Fun and enlightening information is revealed when hovering over the C R A Z Y characters and additional information is down-loadable for those who crave more. Users can also engage further and explore the meaning of the intricate art on the label by hovering over the bottle. Need to find out where to buy Banfi Chiantis - the site does that too!


Bronze in Digital Design 2019

Created by:

Design Director

Colette Wild

Design Company

Banfi Vintners


click here

Design Team

Anthony Gallagher Susan Nocella Tami Fried Nick Mangia

Video (direct link)

click here


Individual Credits

Chris Farinella