LIEN Brand Identity

by LANSID DESIGN STUDIO

LIEN International Consulting Company mainly serves people from all walks of life, combining marketing and communication into an art, guiding each professional's characteristics to market themselves.

We introduce LIEN's corporate philosophy into the entire identification design in a golden ratio. When customers face difficulties and problems (A), professional analysis (B) on LIEN marketing provides customers with the solutions (C). The intersected area (C) of the concentric circles (A) and (B) stands for the "Interpretation Communication” between the "LIEN" and the “Customer".

Finally, the Phillips screws are added to strengthens the symbolic imprint of the entire brand and symbolizes both the importance and the balance of LIEN.

In the color application, we center on the style of the company's leading person to extend the recognition color of the brand. In the usual black suit style, the faded bright colors express a simple and calm unique atmosphere.

The VIP card design has a simple and uncommon visual sense, which helps to establish credibility. The overall sense uses the concentric circle structure of the LOGO to form an auxiliary pattern, which symbolizes the process of working together to become a professional lecturer in LIEN.
Being a professional speaker is not easy, so when you complete the course, we use the most intensive cross of the brand logo on the card to express the concept of a unique profession.

On the surface of the card, there is a matte texture. It is mapped on the auxiliary pattern through different viewing angles and environments. When shaking it, you will be reminded with the feeling of the hard-won course.

The envelope design of the VIP card is not so simple, meaning that everyone has clothes that suit her/him well. Not every style of clothing is suitable for every person. The design of the envelope calls for...

Prize

Silver in Branding 2019

Created by:

Design Director

JIN-LIAN,HSIAO

Design Company

LANSID DESIGN STUDIO

Website

click here

Client

LIEN INTERNATIONAL CONSULTING COMPAY LIMITED

Design Team

LANSID DESIGN STUDIO, TW

Credits

Individual Credits

Creative Designer: Wang-Ye,Hsiao , LANSID DESIGN STUDIO
Creative Designer: Mei-Mei,Hsiao, LANSID DESIGN STUDIO
Photographer: Li-sheng Chang, LANSID DESIGN STUDIO