DIMDIMSUM

by TU DESIGN OFFICE

Dimdimsum is a Hong Kong – originated dimsum shop located in Taipei. The visual design combines traditional elements and modern design techniques to interpret the brand, i.e., the combination of traditions and creations makes dimsum more than itself. The Signboard and Kung Fu that represent Hong Kong culture are used in the visual design. For example, complex text and hand-painting are used to recreate a typical Hong Kong atmosphere where in the streets are full of signboards. Apart from this, a mascot was created for the brand and was based on Dimdimsum’s specialty which is the “Pig Bun”, and we call it the “Kung Fu Master Pig”. Our kitchen masters took a photo in their best Kung Fu posture, to symbolize their excellent skills. In order to highlight that every dimsum served in Dimdimsum are hand-made by kitchen masters, all the dishes shown on the menu, name card, table mat and other related prints are hand painted to present its delicacy. The diligent spirit of cooking is conveyed to our patrons through the overall visual design of the brand.



Prize
Gold in Branding 2019
Gold in Typography 2019
Silver in Illustration 2019
Bronze in Logos 2019


Agency
Design Director
TU MING SHIANG
Website
Client
WEIDOE GROUP
Design Team
TU DESIGN OFFICE


Credits
DESIGNER
TSENG YU WEN, TU DESIGN OFFICE
DESIGNER
TU MING SHIANG, TU DESIGN OFFICE

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