Gallon, the gallery that exists to expire.

by Jephthe Ferdilus

Gallon serves to inspire long lasting change through impermanent and interactive galleries. We articulate art through experience, which is why it’s pronounced “ga-loan,” with an accent on the “oh!” The challenge was to create a visual identity and tone of voice that would function primarily online. In a digital world where most of our experiences are short-lived, we hope to explore the parallels between the transient images on a screen and our perpetual human existence.