by Eme

The local coffee roasters from Hillside Coffee & Doughnut Co. strive to make lasting impressions with no holds barred. From business card to packaging, no expense was spared in creating this luxe modern take on art deco design. Crisp black boxes and cups with gold foil beaming out through ornamental dots and dashes, meticulously placed and hitting every note. The logo, type on circle enclosing a silhouette of the hillside, punctuates every sentence.


Gold in Branding 2018

Gold in Packaging Design 2018

Created by:

Design Director

Joel Martínez

Design Company



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Hillside Coffee and Donut Co.

Design Team

Joel Martínez, Iris Morales, Enrique Avalos, Ana Ruiz, Francisco Arrieta


Individual Credits

Creative Director: Joel Martínez, Eme Design Studio
Graphic Designer: Edgar Bonilla, Eme Design Studio