by Potch Auacherdkul

State is a variable typeface whose styles are inspired by human emotions. The typeface explores the new Variable Font format, an innovative technology that allows the user of a typeface to control the style of the font by using a set of sliders. The three axes of State are Greed, Pride, and Anger. Each axis consists of a pair of opposing emotions: desired and fulfilled for Greed, shy and confident for Pride, and calm and angry for Anger. A neutral type style—free of emotional expression—appears when all three axes were set in the middle. Variable typefaces are establishing a new relationship between type designers and graphic designers. Please try Variable font feature at


Silver in Typography 2019, Non-Pro

Created by:

Design Director

Potch Auacherdkul

Company/University or Design School

Maryland Institute College of Art


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Video (direct link)

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