A Story About Trusts (www.astoryabouttrusts.co.uk) is a website aimed at UK investors (both Consumers and Advisors). J.P. Morgan Asset Management wanted an innovative way to engage and educate the investor audience whilst establishing their credibility and knowledge in the market. The key objectives of the project were to educate their audience about Investment Trusts in general and J.P. Morgan Asset Management’s offering specifically. The site needed to provide a slick, seamless experience which invited the user to fully immerse themselves with the interactivity on the page and engage directly with succinct, relevant and informative content. All objectives set out for this project were met and J.P. Morgan Asset Management’s “Building stronger portfolios together” tagline was successfully brought to life. The end result provided our client with an all encompassing site that delivered a solid user experience nested within a beautiful and eye catching interactive design. J.P. Morgan Asset Management’s client team were ever grateful that they now had a site they could showcase with pride and use to demonstrate their professionalism and expertise proudly at any future events.