PostPony, as an international player, handles the logistics process of shipments between China and the rest of the world. To clarify this shipping process, we created a recognizable and playful design with shapes and lines to create movement. Big bold headers paired together with a nice introduction text, which makes PostPony loud and clear in their communication.

This has been implemented throughout the design of the website. In addition, it was important that the shipping process was simple enough to understand by everyone, especially for the Asian target audience. So we opted the use of icons and gave them a prominent place at the website.