Branding Category
Entry Title:
Leading Second
Category:
Professional Branding
Position:
Silver
Design Director:
Tres Garner
Design Team:
Alex Anderson: Strategist, Ceci Castellanos: Designer, Tres Garner: Lead Designer, Jez Babarczy: Creative Director
Company:
NUU Group
Client:
Leading Second
Website:
Individual Credit:
Alex Anderson, Creative Strategist, NUU Group
Individual Credit:
Jez Babarczy, Creative Director, NUU Group
Individual Credit:
Tres Garner, Lead Designer, NUU Group
Individual Credit:
Ceci Castellanos , Designer, NUU Group
Advertiser:
Leading Second, US
Advertiser/Brand:
NUU Group, US
99% of leadership comes from within an organization, rather than from the top. However, most leadership resources and networks focus on the lead. Leading Second fills the gap, by inspiring, resourcing and coaching those that give their lives to serve someone else’s vision. Who says that you've got to have a leadership "title" to change the game? It IS possible to lead from the second chair and make impact from where you are. We came alongside Leading Second to create a brand that spoke to an urban tribe of leaders spread across the nation.