Leading Second

by NUU Group

99% of leadership comes from within an organization, rather than from the top. However, most leadership resources and networks focus on the lead. Leading Second fills the gap, by inspiring, resourcing and coaching those that give their lives to serve someone else’s vision. Who says that you've got to have a leadership "title" to change the game? It IS possible to lead from the second chair and make impact from where you are. We came alongside Leading Second to create a brand that spoke to an urban tribe of leaders spread across the nation.



Prize
Silver in Branding 2018


Agency
Design Director
Tres Garner
Website
Client
Leading Second
Design Team
Alex Anderson: Strategist, Ceci Castellanos: Designer, Tres Garner: Lead Designer, Jez Babarczy: Creative Director
Advertiser/Brand
NUU Group, US
Advertiser
Leading Second, US


Credits
Creative Strategist
Alex Anderson, NUU Group
Creative Director
Jez Babarczy, NUU Group
Lead Designer
Tres Garner, NUU Group
Designer
Ceci Castellanos , NUU Group

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