Les Concerts du mercredi 17-18

by WePlayDesign

“Les Concerts du mercredi” organization offers classical music concerts to an eclectic audience.

Unlike a musical recording, the conditions of space and time (condition of space-time ) make each performance unique. This observation is the starting point of our approach, which led us to develop a generative design to produce 750 different unique posters.

The music and its variations are illustrated by a series of forms representing the idea of movement and gesture.

For this project, a custom typeface named «Bourdonnette» was designed in two weights, sans and mono.


Silver in Promotional Materials 2019

Created by:

Design Director

Cedric Rossel + Sophie Rubin

Design Company



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Les Concerts du mercredi

Design Team

Cedric Rossel + Sophie Rubin

Video (direct link)

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Individual Credits

Art director: Sophie Rubin, WePlayDesign
Art director, Type designer: Cedric Rossel, WePlayDesign