YAP brand identity

by jekyll & hyde

We worked on YAP brand identity. YAP is a mobile app dedicated to millenials which offers different possibilities of mobile payments, from buying directly in shop, to ask and send money to friends, to purchasing online. Our project started from the logo design and then it developed to the creativity of the whole brand identity, in particular for art direction, illustrations and the launch campaign on social networks.
YAP is powered by Nexi which, in Italy, is a leader in the digital payments.


Gold in Branding 2019

Silver in Illustration 2019

Bronze in Integrated Graphic Design 2019

Created by:

Design Director

Marco Molteni, Margherita Monguzzi

Design Company

jekyll & hyde


Nexi Payments SpA

Design Team

Elena Bonanomi, Cecilia Della Longa, with Matteo Mapelli Head of Design Innovation Lab Nexi


Entrant Companies

jekyll & hyde, IT


Nexi Payments SpA, IT