Branding Category

Entry Title:

Shalom Berlin

Category:

Professional Branding

Position:

Gold

Design Director:

Jakob Kornelli, Max Edelberg

Design Team:

Jakob Kornelli, Max Edelberg

Company:

Any Studio

Client:

Jewish Community of Berlin

Individual Credit:

Jakob Kornelli, Creative Director, Any Studio

Individual Credit:

Max Edelberg, Creative Director, Any Studio

Advertiser:

Any Studio, DE

Advertiser/Brand:

Any Studio, DE

Shalom Berlin! The challenge was to create a vivid visual to express a sense of festiveness regarding the 30th anniversary of the Jewish Culture Days Berlin and to combine it with a solid and easy to read information architecture to allow visitors quick access to the necessary information. The 2017 visual identity is inspired by the radiant stained glass windows that are commonly found in synagogues. This starting point was used to design a flexible identity system that could adapt to the various media in the digital and the physical world.