We wanted our invitation to our annual event Reader Raves, an event that celebrates the best of category winners voted by our readers, to be remarkable and surprising. After many prototypes the final letterpress collapsing box was chosen to house the locally produced Sriracha sauce bottle for our Red Hot theme.
Everyone who received the invitation was delighted and grateful for the honor of being selected as the best of their category for 2019.
The box was printed on duplex paper and letter pressed at Big Wheel Press in Easthampton, MA. The red and silver foil was embossed on the inside and outside panels and on the box top. The Sriracha was sourced from Kitchen Garden Farm in South Deerfield, MA. Everything was hand assembled and delivered from our Springfield, MA offices.
Bronze in Promotional Materials 2019
Curtis Panlilio, Michelle Johnson
Headline Studio Massachusetts, US
The Republican, US
Creative and Operations Director: Curtis Panlilio, Headline Studios Massachusetts
Senior Graphic Designer: Michelle Johnson, Headline Studios Massachusetts