LBB ー Less But Better ー With that idea, the creation of everyday items enrich the time to spend, with functionality, and quality. Daily necessities casually used in everyday life. Not only those who use them and the environment in which they are used, but also to the society that surrounds us, we will find essential values while cutting waste and add essential value to lead to a rich experience. The four elements of "fit", "innovation", "sustainable", "stress free" cherish the process of creating. We would like to deliver daily necessities born by the four elements, and convey them one by one carefully. LBB is a daily necessaries brand, such as pottery, made by maebata Inc. & CICATA,Inc. We got an idea from one of the ZEN thoughts "Less But Better."