*Brand:GATSBY Taiwan |
*Product:facial and body deodorant paper |
*Target audience:18-25 years old / male in Taiwan |
*Task : Strengthen brand awareness and deliver product unique selling proposition |
*Strategy:Utilizing gamification essence to reach and enhance young generation's awareness of the product via casual mobile game, and deliver product USP while having fun.
Silver in Mobile Interaction & Experience 2019
Silver in Interactive Design 2019
Bronze in Website Design 2019