＊Brand：GATSBY Taiwan |
＊Product：facial and body deodorant paper |
＊Target audience：18-25 years old / male in Taiwan |
＊Task : Strengthen brand awareness and deliver product unique selling proposition |
＊Strategy：Utilizing gamification essence to reach and enhance young generation's awareness of the product via casual mobile game, and deliver product USP while having fun.
Silver in Mobile Interaction & Experience 2019
Silver in Interactive Design 2019
Bronze in Website Design 2019
Afford
Teo Ren Zhong John
Gold
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