Launching Australia’s first hypercar

by SomeOne

We created the brand for Australia’s first hypercar and the rebirth of a historic name in motor sport racing — Brabham.

The brand launched on May 2nd with the limited release of the BT62, 70 cars at a cost of $1.8 million each. The project is the next step for a racing dynasty that began 70 years ago with F1 great Jack Brabham and is today continued by his son, race driver and company founder, David Brabham.

Like the car, the brand is infused with the winning Brabham DNA, leveraging features from a 70 year heritage and blending this with a new age attitude appropriate for a track-focussed hypercar ‘that
will truly test driver’s abilities behind the wheel’ — not something for the faint-hearted.

Prize

Silver in Branding 2019

Created by:

Design Director

Romelle Menezes

Design Company

SomeOne

Website

click here

Client

Brabham Automotive

Design Team

Max Longstaff — Creative Director, Josh Roseberg — Designer, Laura Coulson — Account Director

Credits

Entrant Companies

SomeOne, AU

Advertiser/Brand

Brabham Automotive, AU

Individual Credits

Head of brand: Dan Marks, Brabham Automotive