Sbjct Journal is an online magazine that features extraordinary individuals from a range of industries and offers a platform to spark conversation about subjects and causes that inspire and move them. We designed the brand identity, which features a system of hand drawn and handwritten elements that add a personal and playful touch to the contrasted typography, as well as the magazine's website. The handwritten logo sbjct: changes with every new featured individual's article and the signature red colon is found throughout the branding and website as Sbjct's icon.