Early Bird Deadline: 30 Sep, 2019


Branding Fitness Supplements

by Louise Agency

These supplement liquids are specifically formulated to improve workout performance. The brand identity needed to be strong, influential and appealing to both genders. In such a saturated supplement market filled with intense masculinity, the logo needed to blend in without looking overly feminine. The logo design is an icon configuration of both Mars and Venus symbols, as well as the Pagan gender symbols, with a soft and rounded typeface to compliment. Their icon embodies both genders. The brand name (formed by the client) stands for the product range (ESRY). The expansion of the product range was considered in the approach of the design whereby the decision to add a numeric value would therefore differentiate each product future release (E1/E2). In keeping a medicinal look and feel, the product designs stemmed from the influence of the periodic table. The black and white colour palette is in line with the clinical approach and allows for the strong, bright and energetic imagery to pop with colour. Where possible, type colour treatment will reflect the colour palette found within the supporting imagery. The tagline for this brand needed to reflect the purpose of the product range along with the application method – a first of its kind. Droplets from a small pipette bottle that don't require refrigeration is the main point of difference to other brands. A supplement to be taken on the fly just before a workout session that improves performance was the key takeaway. And so, the tagline 'Fuel Your Form' was decided. The brand personality is innovative and empowering with a playing to win attitude – 'It's hard to beat a person who never gives up.' The copy direction for the brand guidelines was written by Lisa Cropman. The website design was created as a single flow layout to help explain the product range easily with relatable supported imagery for each.



Prize
Silver in Branding 2019


Agency
Design Director
Sarah Louise Kinsella
Website
Client
ESR You
Design Team
Design Director/Designer: Sarah Louise Kinsella (Louise Agency) Copywriter: Lisa Cropman (The Word Nest)


Credits
Copywriter
Lisa Cropman, The Word Nest
Design Director
Sarah Louise Kinsella, Louise Agency

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