YAP brand identity

by jekyll & hyde

We worked on YAP brand identity. YAP is a mobile app dedicated to millenials which offers different possibilities of mobile payments, from buying directly in shop, to ask and send money to friends, to purchasing online. Our project started from the logo design and then it developed to the creativity of the whole brand identity, in particular for art direction, illustrations and the launch campaign on social networks. YAP is powered by Nexi which, in Italy, is a leader in the digital payments.

Gold in Branding 2019
Silver in Illustration 2019
Bronze in Integrated Graphic Design 2019

Design Director
Marco Molteni, Margherita Monguzzi
Nexi Payments SpA
Design Team
Elena Bonanomi, Cecilia Della Longa, with Matteo Mapelli Head of Design Innovation Lab Nexi
jekyll & hyde, IT
Nexi Payments SpA, IT

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