Designing the Biggest Protest in US History

by Big Monocle

By late December, the Women's March on Washington grew from a Facebook event into a phenomenon, and its organizers were desperate for a visual identity to unite its disparate chapters around the world. Big Monocle was asked to submit a proposal for the project, requiring logo options, a creative identity, swag, banners, and social media templates. All in five days. We scrambled a team of designers, barely met the breakneck deadline, and screamed with joy when our design was selected on 12/08. The logo is subtly feminine and distinctly strong—three faces looking forward in a muted red, white, and blue. On 12/11, we began creating comprehensive brand guidelines. On 12/13, we rolled them out to the world. By 12/30, we'd created 60 U.S. and 47 international logos. Soon, it became recognizable worldwide—the de facto symbol of the Women’s March, which, on 12/21/17, became the single biggest protest in American history.

Gold in Promotional Materials 2018
Gold in Logos 2018
Silver in Integrated Graphic Design 2018
Silver in Branding 2018
Honorable Mention in Illustration 2018

Design Director
Amy Stellhorn
Women's March on Washington
Design Team
Teresa Herd, Executive Creative Director Amy Stellhorn, Creative Director Nicole LaRue, Illustrator & Designer Wolfgang Strack, Designer Lisa Brown, Designer Julie Brigham, Designer Jeffrey White, Writer Stephanie Jukoff, Project Manager

Jeffrey White, Big Monocle
Project Manager
Stephanie Jukoff
Julie Brigham, Big Monocle
Lisa Brown, Big Monocle
Wolfgang Strack
Executive Creative Director
Teresa Herd
Creative Director
Amy Stellhorn, Big Monocle
Illustrator & Designer
Nicole LaRue, Small Made Goods

Share this design on Facebook