Logo design for ERA, Chef Gabe Erales’ message and brand. The logo system is built around the symbol of the corn—influential in Erales’ work. The goal is to create an homage to his Hispanic roots—supported by the phrase, “sin maíz, no hay pais” (without maize, there is no country). Erales’ technique is a continuing exploration and cooking philosophy founded on folk Mexican cuisine with resourceful and novel twists. In the same way, the elements in the logo mimic the combination of traditional and modern design techniques.