Pedigree: A Dog's Story

by Aaron Turk

In NZ there are over 9,900 dog bites a year with the most likely victims being children aged 5-9 y/o. Over 75% of these incidents happen in the home environment, with a dog that is known to the child. A lot of these incidents happen due to a lack of education around dog safety. However, it is the dog that is often blamed and in most cases put down. Created in partnership with dog behaviourists and the Auckland City Council, A Dog’s Story™ is an interactive adventure that teaches children dog safety and how to read dog behaviour.



Prize
Gold in Mobile Interaction & Experience 2019
Silver in Mobile Games 2019
Silver in Illustration for Games 2019
Bronze in Character Design 2019


Agency
Design Director
Aaron Turk
Website
Client
Colenso BBDO Auckland/Pedigree
Design Team
Watermark Creative, Colenso BBDO Auckland
Advertiser/Brand
Watermark Creative, NZ
Advertiser
Pedigree, NZ


Credits
Audio Design
Shane Taipari, Franklin Road
Producer
Tim Freeman, Colenso BBDO
Development
Josh van den Heever, Roam Creative
Artwork
Anton Petrov, Watermark Creative
Artwork, Supporting Art
Stevie Mahardhika, Watermark Creative
Supporting Art, 3D Artwork, Technical Direction
Nicholas Harris, Watermark Creative
Supporting Art
Dede Putra, Watermark Creative
3D Artwork
Courtney Hopkinson, Watermark Creative
3D Artwork, 2D Animation
Shannon Jahnel Lanktree, Watermark Creative
Art Direction, 2D Animation
David Way, Watermark Creative
Art Direction, 2D Animation
David Way, Watermark Creative
3D Animation
Mark Pearce
Art Direction
Emily Osborne, Colenso BBDO
Creative Direction,
Aaron Turk, Colenso BBDO

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