Branding Category

Entry Title:

Relux

Category:

Professional Branding

Position:

Gold

Design Director:

Kei Sato

Company:

Number8 Creative Inc.

Client:

Loco Partners Inc.

Individual Credit:

Kei Sato, Art Director, Graphic Designer, Number8 Creative Inc.

Advertiser/Brand:

Number8 Creative Inc., JP

Advertiser:

Loco Partners Inc., JP

This is the logo design and branding for "Relux", an internet service for making reservations at lodging facilities. "Relux" is a combination of the words "relax" and "luxury", as the service carefully selects only high-class lodging facilities for its users. The seven lines in the symbol represent the biorhythm of our feelings such as joy, sadness, or surprise, as well as each of the seven days of the week. This is intended to convey that "Relux" is there for how you feel each and every day.