Visual Identity for Serpico, a restaurant known for their eclectic and unusual food. The system was inspired by the total experience of the restaurant, which is as much a visual experience as it is a sensory one. I was drawn to the stark contrast between the restaurant's dark industrial interior and the vibrant dishes. I captured the artistry of their food through hand-done abstract patterns. These elements are set off by minimalistic pieces, which compliment but do not interfere with the patterns, a direct influence of the restaurant's style. The patterns are a result of dozens of individual ink daubs that were scanned separately, and then combined digitally.
Silver in Branding 2019, Non-Pro
Instructor: Eric Karnes