Shanghai Automobile Museum (SAM) is one of the key cultural projects for the development of automobile science education and promotion of automobile culture in Shanghai. We were tasked by SAM to work on a exhibition – Small Car, Big World to bring an enjoyable and educational experience to the visitors. Upon developing the exhibition concept, we proceeded to plan the 150-exhibits display, design the environment graphics, display stands and signages. The exhibition was officially open to the public at the end of July. It was extremely well received and attracted many families and schools.