The "Köhninger" brand positions itself as one of the largest systemic consulting companies in Europe with a good reputation and experience in an international market. The new website and design language aims at clearly differentiating the company from its competitors, who usually appear cool, scientific, serious or even distant. In contrast to the classical consulting approach of "process orientation", it is of decisive importance to present and communicate the advantages of systemic consulting in an appealing way. In addition to reducing the content to the essentials and a clear and comprehensible structure of all the services offered, a design concept was developed that takes up the basic systemic idea of "humanity“. The clear structure of the web page symbolizes the Köhninger GmbH commitment's effects in its own organization and clarifies the advancement and future ability. The website includes small animations of the created illustrations which evolve while scrolling the site and content. The new corporate design language can also be found on all the recently created corporate promotional products. The courageous web design has so far been perceived positively by the customers, as the living image of the company is reflected in the sites design. The appearance on the web page is extremely authentic and corresponds to the self-confident appearance of all Köhninger consultants.