New design guidelines for the successful fashion brand with a premium look & feel and a modern, high-performance online shop. In the rapidly expanding and innovation-driven e-commerce market, the Marc O' Polo Brand Shop with more than 6.5 million visitors is the most important touchpoint in the customer journey. The goal: a redesign meeting the brand's requirements and representing Marc O' Polo as a leading premium casual lifestyle brand down to the last detail. In addition: to create an optimised user experience in order to ensure that the purchase runs smoothly and uncomplicatedly, regardless of the end device. The result: a modern online shop with a unique premium look and feel which is based on technical improvements and, above all, mobile optimisation. In addition to the product focus, the new online shop is more customer-centric and separates, for example, the main navigation between the women's and men's sections. A shopping experience representing the MARC O' POLO brand and inspiring its customers time and again. Shopping experience at its best: a modern online shop with a unique premium look and feel which is based on technical improvements and, above all, mobile optimisation. A shopping experience representing the Marc O'Polo brand and inspiring its customers time and again.