Walla Walla Sweet Onions

by Monica Williams

The goal of this campaign was to create a new image for the Walla Walla Sweet Onions, a type of sweet onion grown in a small region in Walla Walla, Washington. Onions generally have a negative reputation, so I decided to use the facts and unique origin story about this onion to my advantage. Romanticized food language that shares the history and love put into this onion, as well as the custom hand lettering with a chalk type texture, create a new tone for the small-town onion with restaurant quality and reaches a new younger audience.

Prize

Silver in Lettering 2019, Non-Pro

Created by:

Design Director

Monica Williams

Company/University or Design School

Texas A&M University-Commerce

Client

Walla Walla Sweet Onions