LD Identity

by Studio LD

One of the largest online retailer of aftermarket ink and toner cartridges and office supplies. They manufacture high quality low costs branded products in this category and pride themselves on award winning customer service.

What we did
• Updated the corporate logo without losing the DNA of the original design consisting of hexagons, CMYK and initials
• Back it up with a foundation (pillars) that state the meaning of the new logo identity
• Created a branding system that extends to:
Corporate Collateral
Social Media
Employee Culture Items


Bronze in Branding 2019

Created by:

Design Director

Fred Machuca

Design Company

Studio LD


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LD Products

Design Team

Luis Pena, Lilia Yermakova, Greg Favro, Karey Teng

Video (direct link)

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Entrant Companies

LD Products, US

Individual Credits

Creative Director: Fred Machuca, Studio LD
Graphic Designer: Luis Pena, Studio LD