LD Identity

by Studio LD

One of the largest online retailer of aftermarket ink and toner cartridges and office supplies. They manufacture high quality low costs branded products in this category and pride themselves on award winning customer service. What we did • Updated the corporate logo without losing the DNA of the original design consisting of hexagons, CMYK and initials • Back it up with a foundation (pillars) that state the meaning of the new logo identity • Created a branding system that extends to: Corporate Collateral Packaging Website Social Media Employee Culture Items Signage

Bronze in Branding 2019

Design Director
Fred Machuca
LD Products
Design Team
Luis Pena, Lilia Yermakova, Greg Favro, Karey Teng
LD Products, US

Graphic Designer
Luis Pena, Studio LD
Creative Director
Fred Machuca, Studio LD

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