Branding Category

Entry Title:

Amber & Ash: Creating a New Concept Where Fashion Meets Function

Category:

Professional Branding

Position:

Gold

Design Director:

Evelyn Wei

Design Team:

Strategy: Miriam Stone Creative Direction: Dava Guthmiller, Christine Lee Design: Evelyn Wei, Christine Lee

Company:

Noise 13

Client:

Amber & Ash

Amber & Ash is a new brand of beautifully-designed, protective tech accessories that showcase seasonal colors inspired by the runway. We helped build Amber & Ash from the ground up, beginning with extensive research that defined a clear strategic vision for the brand. Our collaborative team developed the name, identity, consulted on product design, and rolled out print and digital collateral. The result is a brand with a unique voice within both the fashion and tech markets.