Amber & Ash is a new brand of beautifully-designed, protective tech accessories that showcase seasonal colors inspired by the runway. We helped build Amber & Ash from the ground up, beginning with extensive research that defined a clear strategic vision for the brand. Our collaborative team developed the name, identity, consulted on product design, and rolled out print and digital collateral. The result is a brand with a unique voice within both the fashion and tech markets.
Gold in Branding 2018
Strategy: Miriam Stone Creative Direction: Dava Guthmiller, Christine Lee Design: Evelyn Wei, Christine Lee