Scholastic Corporate Communications develops an annually printed holiday card and animation that incorporates elements from a best selling Scholastic book published in the same year. The message is always sent as a warm seasons greetings, though—this year in particular—we selected the Why Am I Me? because of its message of inclusion, acceptance, self discovery, and love. We felt that these values imbued in the message were an extremely timely and subtle corporate response to the uncertain and divisive climate within the US political climate. The printed and animated card are shared internally and externally with our business and media partners.