Airbnb’s core idea is belonging. It is not just about booking a place for trip, but it is more about sharing the economy and experience. Through Airbnb, travelers share the same place with host, but make their own unique memories and remember the place differently.
Cat’s cradle is about people making shapes with a string and passing them back and forth. When other people try to move the string, the shape is going to look different. In this story, the string is a metaphor for sharing and belonging, while the shape represents the story that visitors can make.
Through the concept, I visualized styleframes.
Silver in Style Frames 2018, Non-Pro