Typography Category

Entry Title:

BYAHE: A TYPOGRAPHIC EXPLORATION

Category:

Professional Typography

Position:

Silver

Design Director:

Rollan Rodriguez

Design Team:

Mary Hechanova Jude Valderrama

Company:

Ape Creative

Client:

Self-initiative project

‘Byahe’ is a self-initiated exhibition by design studio Ape Creative. It explores the culture and the craft of hand painted lettering on signage. The core inspiration for ‘Byahe’ arose out of an interest in hand-painted signage iconically found on vehicles in the Philippines. ‘Byahe’ will explore how people connect through their stories of their travels and experiences using elements of typography & design on signage exemplified in a collaborative effort of the designers of Ape Creative. The exhibition is a celebration of the slowly dying craft of hand-painted signage - that often overlooked and or ignored.