Typography Category

Entry Title:

Mater typeface

Category:

Professional Typography

Position:

Silver

Design Director:

Francesco Paternoster

Company:

Politecnico di Milano - Faculty of Communication Design

Individual Credit:

Marta Bernstein, Type and Graphic Designer

Individual Credit:

Michele Patanè, Type and Graphic Designer

The project is about the creation of a territorial identity system that expresses itself through typography. The Mater typeface represents the global identity of the ancient city of Matera, its history, morphology and culture. The font becomes a set of historical testimonies that represent the territory through the body type inspired by the Byzantine and Baroque style but also by the symbols of the rural culture and traditions.