Typography Category

Entry Title:

SYFY Custom Typography

Category:

Professional Typography

Position:

Bronze

Design Director:

Loyalkaspar

Design Team:

Loyalkaspar

Client:

NBCUniversal

Individual Credit:

George Prah, Junior Design, Loyalkaspar

Individual Credit:

Chris Harmon, Art Director, Loyalkaspar

Individual Credit:

David Herbruck, President, Loyalkaspar

Individual Credit:

Pete Jeffs, Art Director, Loyalkaspar

Individual Credit:

Font Bureau, Font Agency, Font Bureau

Individual Credit:

Scott Lakso, Executive Producer, Loyalkaspar

Individual Credit:

Nicole St Germain, Producer, Loyalkaspar

Individual Credit:

Daniel Dörnemann, Executive Creative Director, Loyalkaspar

Individual Credit:

Shawn Kelley, Producer, Loyalkaspar

Individual Credit:

Beat Baudenbacher, Chief Creative Officer, Loyalkaspar

Advertiser/Brand:

Loyalkaspar, US

Advertiser:

NBCUniversal, US

To celebrate their 25th anniversary, SYFY recommitted itself to the sci-fi genre and its millions of passionate fans by embracing and celebrating more than just their own original content, but all things genre. We had the privilege of contributing an entirely new visual identity for the network, including a new logo, custom typefaces and tactical innovations that form the backbone of the brand across all linear, digital, social and experiential platforms. To empower the brand to embrace the entire sci-fi genre, we took an “editorial-first” approach that unifies messaging with visual design, giving the brand a clear voice and perspective that effortlessly lives across all platforms. Typography is central in this cross-platform editorial system, calling for the creation of two custom typefaces, Hero & Sidekick.