SYFY Custom Typography

by Loyalkaspar

To celebrate their 25th anniversary, SYFY recommitted itself to the sci-fi genre and its millions of passionate fans by embracing and celebrating more than just their own original content, but all things genre. We had the privilege of contributing an entirely new visual identity for the network, including a new logo, custom typefaces and tactical innovations that form the backbone of the brand across all linear, digital, social and experiential platforms. To empower the brand to embrace the entire sci-fi genre, we took an “editorial-first” approach that unifies messaging with visual design, giving the brand a clear voice and perspective that effortlessly lives across all platforms. Typography is central in this cross-platform editorial system, calling for the creation of two custom typefaces, Hero & Sidekick.



Prize
Bronze in Typography 2018


Agency
Design Director
Loyalkaspar
Website
Client
NBCUniversal
Design Team
Loyalkaspar
Advertiser/Brand
Loyalkaspar, US
Advertiser
NBCUniversal, US


Credits
Junior Design
George Prah, Loyalkaspar
Art Director
Chris Harmon, Loyalkaspar
President
David Herbruck, Loyalkaspar
Art Director
Pete Jeffs, Loyalkaspar
Font Agency
Font Bureau, Font Bureau
Executive Producer
Scott Lakso, Loyalkaspar
Producer
Nicole St Germain, Loyalkaspar
Executive Creative Director
Daniel Dörnemann, Loyalkaspar
Producer
Shawn Kelley, Loyalkaspar
Chief Creative Officer
Beat Baudenbacher, Loyalkaspar

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