SYFY Custom Typography

by Loyalkaspar

To celebrate their 25th anniversary, SYFY recommitted itself to the sci-fi genre and its millions of passionate fans by embracing and celebrating more than just their own original content, but all things genre. We had the privilege of contributing an entirely new visual identity for the network, including a new logo, custom typefaces and tactical innovations that form the backbone of the brand across all linear, digital, social and experiential platforms.

To empower the brand to embrace the entire sci-fi genre, we took an “editorial-first” approach that unifies messaging with visual design, giving the brand a clear voice and perspective that effortlessly lives across all platforms. Typography is central in this cross-platform editorial system, calling for the creation of two custom typefaces, Hero & Sidekick.

Prize

Bronze in Typography 2018

Created by:

Design Director

Loyalkaspar

Website

click here

Client

NBCUniversal

Design Team

Loyalkaspar

Video (direct link)

click here

Credits

Entrant Companies

Loyalkaspar, US

Advertiser/Brand

NBCUniversal, US

Individual Credits

Junior Design: George Prah, Loyalkaspar
Art Director: Chris Harmon, Loyalkaspar
President: David Herbruck, Loyalkaspar