Widiba brand identity system

by jekyll & hyde

We designed a visual identity system for Widiba bank. We created a system to depict the company’s identity in a coordinated manner for all its communication tools. The system comprises various elements: from the logo to a corporate font, this was a particular priority (a rounded typeface with four different line weights, as well as a serif and condensed version for optimum flexibility); from a series of icons and a colour palette, to a precise layout with variable modules inspired by responsive design; till a wayfinding system meant to represent a home feeling, a comfortable and informal way of living the Widiba space. Everyting has been designed to be used in both traditional and digital media using distinctive colours and flexible compositions always recognisable.

Prize

Gold in Branding 2018

Silver in Integrated Graphic Design 2018

Bronze in Typography 2018

Created by:

Design Director

Marco Molteni, Margherita Monguzzi

Design Company

jekyll & hyde

Client

Widiba SpA

Design Team

jekyll & hyde

Credits

Individual Credits

Creative director: Marco Molteni, jekyll & hyde
Creative director: Margherita Monguzzi, jekyll & hyde
Type designer: Fabrizio Schiavi, FSD Fabrizio Schiavi Design