Typography Category

Entry Title:

2018 CHINESE NEW YEAR OF DOG | BRANCH BEATS THE DOG

Category:

Professional Typography

Position:

Silver

Design Director:

Ti-Ming Chu

Company:

Ti-Ming Chu Workshop

Individual Credit:

Ti-Ming Chu, Visual Communacator, Ti-Ming Chu Workshop

Advertiser:

Ti-Ming Chu Workshop, TW

Advertiser/Brand:

Ti-Ming Chu Workshop, TW

Many choose to have dogs, and the philosophy on how to interact with and take care of them varies.In spite of these differences among the owners, they all see their dogs as a good dog.Even though dogs are different species, they have been there and experienced the emotional roller-coaster that their human owners go through in life. Because I really like Stephen Chow, many of my designs include ideas and elements from his movies.My inspiration this year comes from the movie "King of Beggars" and the most important item from the Beggars' Sect, "Branch Beats the Dog", which originated from Jin Yong.When beggars beg on the streets, they encounter well-off people who disrespect them.And this is why they carry a branch, to protect themselves from those who think they are better than anyone else. This year is the year of the dog, I hope you can being yourself and live a stress-free life.If you are thinking about getting a dog, consider adopting rather than purchasing. The branch is used to beat people, because some people deserved to be beat.