Flushing Volt Station

by Sam Jenkins

The Flushing Volt Station is an electric vehicle charging station I designed to exist in Flushing, NY. I chose Flushing to be the location for reasons of practicality, experience, and mission.
It is a practical location because it is situated right at the nexus of many major highways and bridges of the NY Metro area, effectively making it accessible for millions of metro area residents.
Flushing is also a growing community of East Asian immigrants, and the neighborhood reflects that. Indeed, Flushing may appear very foreign to most assimilated Americans. By drawing electric vehicles owners into this foreign-seeming neighborhood, we heighten the exoticness and excitement of the electric vehicle ownership experience.
The greater mission of the Volt Station is to create an access point for assimilated Americans to experience the beauty of Chinese and Taiwanese culture thriving in Flushing. It also allows new East Asian arrivals to open up their community and lives to assimilated Americans, easing their transition into their new home, and aiding them in their journey towards achieving the American Dream.

The architecture of the Volt Station has a futuristic look to heighten the exotic nature of electric vehicles. It is also designed to be clean and simple, to contrast with the busy, overpopulated, and polluted backdrop of Flushing. This oasis of clean design in a hectic neighborhood was inspired on the Taoist philosophy of the Yin and the Yang, a balance of sorts that serves both sides. This Taoist bent is an element that permeates every aspect of the Flushing Volt Station brand.

The glass kiosk at the front of the station operates as a take-out counter for spicy, mouth-numbing Sichuan street food. The branding on the menu, chopsticks, food containers and matchbooks combine feelings of futurist intrigue with tasty morsels of Taoist philosophy and symbology....

Prize

Gold in Interaction Design 2018, Non-Pro

Gold in Integrated Graphic Design 2018, Non-Pro

Gold in Branding 2018, Non-Pro

Created by:

Design Director

Sam Jenkins

Website

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Video (direct link)

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