Real Time Vertical Platform

by 150UP

Real Time is the ultimate TV channel for the Italian female audience, well known for sharing surprising and extraordinary stories of real people. Last year, 150UP was asked to design and create a vertical online platform: a digital support to share engaging contents outside of broadcasting, always maintaining Real Time warm and direct tone of voice.

Our working process followed specific steps: study and implement User Experience and User Interface, develop the Frontend, define the Editorial Setting, design the Video Identity. Through direct workshops with the client, it has emerged that the main objective was to convey in this new channel the major attributes associated with the brand.

The result? A distinctive platform with a coherent identity and captivating design, ideal location for the engaging contents connected to Real Time shows and characters. The response from users was outstanding: in 3 months since the release date, the website has reached more than 1 Million visits per month.

We are very pleased with helping Real Time make a big entrance into the digital world.

Prize

Website of the Year 2018

Gold in Mobile Responsive Design 2018

Gold in Website Design 2018

Gold in Magazine & Newspaper Design 2018

Created by:

Design Director

DAvide Colla

Design Company

150UP

Website

click here

Client

Discovery Italia

Design Team

Davide Colla, Silvia Lanza, Benedetta Spreafico, Alessandro Zilli

Video (direct link)

click here

Credits

Entrant Companies

150UP, IT

Advertiser/Brand

Discovery, IT

Individual Credits

Art Director: Benedetta Spreafico, 150UP
Motion Designer: Alessandro Zilli, 150UP
Product Manager: Paolo Cardillo, 150UP