Mobile Responsive Design Category
Entry Title:
Real Time Vertical Platform
Category:
Professional Mobile Responsive Design
Position:
Gold
Design Director:
DAvide Colla
Design Team:
Davide Colla, Silvia Lanza, Benedetta Spreafico, Alessandro Zilli
Company:
150UP
Client:
Discovery Italia
Website:
Individual Credit:
Benedetta Spreafico, Art Director, 150UP
Individual Credit:
Alessandro Zilli, Motion Designer, 150UP
Individual Credit:
Paolo Cardillo, Product Manager, 150UP
Individual Credit:
DAvide Colla, Designer, 150UP
Individual Credit:
Silvia Lanza, Designer, 150UP
Advertiser/Brand:
150UP, IT
Advertiser:
Discovery, IT
Real Time is the ultimate TV channel for the Italian female audience, well known for sharing surprising and extraordinary stories of real people. Last year, 150UP was asked to design and create a vertical online platform: a digital support to share engaging contents outside of broadcasting, always maintaining Real Time warm and direct tone of voice. Our working process followed specific steps: study and implement User Experience and User Interface, develop the Frontend, define the Editorial Setting, design the Video Identity. Through direct workshops with the client, it has emerged that the main objective was to convey in this new channel the major attributes associated with the brand. The result? A distinctive platform with a coherent identity and captivating design, ideal location for the engaging contents connected to Real Time shows and characters. The response from users was outstanding: in 3 months since the release date, the website has reached more than 1 Million visits per month. We are very pleased with helping Real Time make a big entrance into the digital world.