Personal shopping assistant and not just any old app – the new s.Oliver Fashion App blurs the boundaries between online and offline, accompanying customers on their very own personal shopping trips. Its ingenious design and playful elements make shopping a complete experience. Inspiration, fun and service are the focus and combine to offer a user experience at its best. Customer-centred omnichannel services are key success factors in digital retail, and smartphones have long become their technical heart. So it was time to fundamentally revise s.Oliver’s already successful hybrid app and transform it into a native app with innovative features. The aim was to turn smartphones into the pivotal point of cross-channel shopping and delight customers in the process. The new s.Oliver App presents users with product suggestions using an intuitive swipe style. The app also gets to know users better and puts forward optimised suggestions based on user data. Customers can begin to create their own personal style profiles straight after installing the app. The home page is customised based on their size, gender and preferred fashion styles, and it features suitable collections and inspirations. The app gets to know users as time goes on and makes suggestions based on user data. Practical and uncomplicated – the s.Oliver App incorporates all of the benefits of the s.Oliver Card, so that they can be used at any time.