Mobile App Category
Entry Title:
Digital Picture Organizing App
Category:
Professional Mobile App
Position:
Silver
Design Director:
Sophie Soyun Kim
Design Team:
StudioRed
Company:
StudioRed
Website:
Individual Credit:
Sophie Soyun Kim , Senior Product Designer , Studio Red
Advertiser/Brand:
StudioRed, US
Designing a digital application that focuses on millennial users. After research of user pain points and usability of current solutions, StudioRed developed a strategy to increase user retention and motivation to use the app. Gaming features such as progress bar and rewards are utilized to increase user enjoyment and return rates.