Designing a digital application that focuses on millennial users. After research of user pain points and usability of current solutions, StudioRed developed a strategy to increase user retention and motivation to use the app.
Gaming features such as progress bar and rewards are utilized to increase user enjoyment and return rates.
Gold in Innovative Use of Mobile Technology 2018
Silver in Mobile App 2018
Silver in UX, Interface & Navigation 2018
Senior Product Designer: Sophie Soyun Kim , Studio Red