UX, Interface & Navigation Category

Entry Title:

Google Assistant on Android TV

Category:

Professional UX, Interface & Navigation

Position:

Silver

Design Director:

Angela Guzman

Design Team:

Google Assistant — Android TV

Company:

Google

Individual Credit:

Angela Guzman, Google

Individual Credit:

Amy Meng, Google

Individual Credit:

Rick Jones, Google

Individual Credit:

Adriana Olmos, Google

Individual Credit:

Estelle Kim, Google

Individual Credit:

Andrew Schoneweis, Google

Individual Credit:

Getty Images (background photo)

Individual Credit:

Min-sang Choi, Google

Individual Credit:

Woonji Kim, Google

Individual Credit:

Neeti Sethi, Google

Individual Credit:

Ling Feng, Google

Individual Credit:

Julian Le, Google

Google Assistant on Android TV invites users to interact with their television using their voice to facilitate richer, smarter, and more fluid experiences. For example, users can search content on apps like Netflix and play their favorite shows, get the latest scores on a game, turn off the lights in their home, and pretty much ask anything to Google without pressing any buttons. The interface design is tailored to a voice experience and is composed of UI elements directly designed for interactions from a distance without any touchscreen inputs. Although users may still use the remote, it is not required. Unlike traditional mobile experiences, this space posed new challenges when constructing voice navigable interactions. These designs not only relied on familiar UI principles and recognizable Google Assistant features, but pushed televison design parameters to a new level. The result: a balanced amount of TV, assistive, and user experience design choices that when combined created a natural and new way of interacting with a television.